Jordan Matter: From Viral Dance Photography to YouTube Stardom Age, Family, Net Worth

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You may recognize Jordan Matter’s name from a jaw-dropping photograph of a dancer suspended in mid-air, or perhaps from a wild YouTube photo-challenge video that made you say “how did he do that?” Jordan Matter is one of those creators who straddles two worlds — high-end photography and viral internet content — and surprisingly, he’s just getting started.

Jordan Matter is an American photographer, author, and content creator known for his dance and challenge-based photography projects, bestselling books, and family-involved videos. Today, his online presence has turned him into one of the internet’s most recognizable creative dads, with a reach that spans millions of fans worldwide.

Early Life & Family Background: When Creativity Runs in the Blood

Born on October 6, 1966, in New York City, Jordan Matter came from a family overflowing with creativity and artistry. His grandfather was a noted photographer, his father worked in filmmaking, and his mother modeled. With such a background, it was almost inevitable that Jordan would eventually find his way into the arts.

But surprisingly, photography wasn’t his first love. In his youth, Jordan was an athlete, excelling in baseball. His competitive spirit on the field later influenced the way he approaches his work: with focus, energy, and the drive to always push beyond limits.

It wasn’t until his adult years that Jordan’s fascination with capturing human expression and movement fully came alive. Once he picked up the camera, there was no turning back.

From Dance in Public Spaces to Viral Internet Star

Jordan’s big break came with his legendary project “Dancers Among Us.” Published in 2012, this book captured professional dancers leaping, twirling, and stretching in everyday locations — subway stations, grocery stores, sidewalks. The contrast between graceful motion and ordinary backdrops struck a chord worldwide.

The book quickly became a New York Times Bestseller, launching Jordan into international recognition. His follow-up projects, including Athletes Among Us and Born to Dance, further cemented his reputation as a photographer who celebrated motion, joy, and storytelling.

But Jordan wasn’t satisfied with just photography books. As social media platforms exploded in the mid-2010s, he pivoted to YouTube, bringing his kinetic style into video content. That’s where things really took off.

Today, Jordan Matter’s YouTube channel boasts tens of millions of subscribers and billions of views. What makes his channel unique is the blending of photography challenges with family-friendly entertainment.

Some of his most popular video formats include:

10-Minute Photo Challenges: capturing breathtaking portraits under impossible time constraints.
Behind-the-Scenes Shoots: showcasing the energy and chaos of photographing dancers, athletes, and celebrities.
Family Challenges: featuring his daughter Salish, which often end up trending in YouTube Shorts and Instagram Reels.

Jordan’s presence on Instagram also gives fans an intimate look into his life. From behind-the-scenes shots to casual family moments, his posts create the perfect balance between professional and relatable.

Jordan Matter’s Personal Life: Wife, Kids & Family Vibes

One thing fans love most about Jordan is that he doesn’t just create content in isolation — his family plays a starring role in his career.

Wife: Jordan is married to Lauren Boyer, a pillar of support in his personal and professional life. While Lauren prefers to stay out of the limelight, she’s often mentioned as the grounding force in Jordan’s high-energy world.
Children: Jordan has two kids: Hudson and Salish.

Salish Matter, his daughter, has become a star in her own right, frequently appearing in Jordan’s videos. She’s developed her own massive fanbase, becoming an icon for tweens and teens on YouTube and TikTok. Her charisma has led many to wonder if she might surpass her father in fame one day.

Internal Link: You can explore more about Salish in our feature on her celebrity profile.

Jordan Matter’s Age in 2025

Fans are often surprised when they find out Jordan’s real age. Born in 1966, Jordan is 59 years old in 2025.

Why is this so fascinating to fans? Because despite being close to 60, Jordan continues to produce content with the energy of a teenager. His dynamic challenges, tireless creative work, and constant involvement in his kids’ content make him an inspiration for creators of all ages.

What Is Jordan Matter’s Net Worth?

When you combine bestselling books, photography projects, and a mega-successful YouTube channel, you get impressive earnings.

As of 2025, Jordan Matter’s net worth is estimated in the multi-million dollar range. His revenue streams include:

YouTube ad revenue from billions of views.
Sponsorship deals with brands eager to tap into his family-friendly content.
Book sales from Dancers Among Us, Athletes Among Us, and Born to Dance.
Photography assignments and speaking engagements.

Jordan’s financial journey mirrors that of other internet-savvy personalities who managed to turn artistic work into full-blown careers.

Internal Link: For a deeper look at celebrity spouses and careers, check out our Emily Threlkeld profile.

Jordan’s Instagram showcases a mix of:

Behind-the-scenes clips from photo shoots.
Dance collaborations.
Family-centric moments with Salish and Hudson.
Inspirational messages encouraging fans to pursue creativity.

His social media approach feels authentic, balancing artistry with accessibility. Fans often say they feel like they’re part of his creative journey, not just spectators.

Lesser-Known Facts About Jordan Matter

Here are some fun tidbits fans might not know:

Jordan didn’t seriously pursue photography until his 20s.
His original inspiration came from a portrait photographer friend.
He was once deeply into baseball and considered going pro.
His grandfather’s artistic legacy heavily influenced his approach to photography.
He has photographed everyone from Broadway dancers to young aspiring performers, always maintaining his playful, energetic style.

Jordan Matter’s Connection to Family & Philanthropy

Beyond the lens and YouTube fame, Jordan has also shown support for charitable causes, often participating in fundraisers and events tied to children’s health and education. His approachable personality makes him a natural fit for philanthropy.

Internal Link: For another inspiring story about family and impact, explore our feature on Shriners Hospital for Children.

FAQs About Jordan Matter

1. How old is Jordan Matter in 2025?
He is 59 years old, born October 6, 1966.

2. Is Jordan Matter married?
Yes, he is married to Lauren Boyer.

3. Who are Jordan Matter’s kids?
He has two children: Salish and Hudson.

4. What is Jordan Matter’s net worth?
His estimated net worth is in the multi-millions, thanks to books, YouTube, and brand deals.

5. What is Jordan Matter famous for?
He is best known for his Dancers Among Us photography project and his YouTube challenges.

6. Does Jordan Matter still do photography or only YouTube?
He continues photography alongside his YouTube career, often blending the two.

What’s Next for Jordan Matter in 2025?

Looking ahead, Jordan shows no signs of slowing down. His daughter Salish’s rise means the Matter family may soon become one of YouTube’s most recognized dynasties. Jordan himself continues to innovate in photography challenges, promising fans even more jaw-dropping content.

With a career that balances art, family, and entertainment, Jordan Matter remains proof that creativity has no age limit.